Tuesday, October 29, 2013

Iconic: A Photographic Tribute to Apple Innovation



Jonathan Zufi sent me a copy of his new coffee table book, Iconic. This magnum opus is as much about Apple's artistic design as it is about innovation. Turning the pages and seeing Apple's products so finely photographed brings nostalgic memories like flipping through a yearbook and seeing old, familiar, faces. For me, many of these products have a deeply personal story behind them.

As a former Apple employee, whom this book is dedicated to, I feel a special connection to every product that was released when I worked at the company. It feels more like a part of me – a personal experience – than simply a look back in history. These products were and are an important part of my life and a day doesn't go by when I don't experience an Apple product. Everything of worth that I've created in the past 15 years started with one of these products from designing web apps to selling digital photos; from creating playlists to making movies; from publishing articles to writing code.

Iconic is an Apple museum, up close and personal. OS X Server and WebObjects, Aperture and iPods, Mac minis and even packaging and prototypes – they're all in there. Iconic is to printed books as Apple products are to electronics: simple beauty.


3 comments:

Michael Darius said...

I own a copy, beautifully made.

Michael Darius said...

I own a copy, beautifully made.

Michael Darius said...

I own a copy, beautifully made.