Thursday, July 12, 2018

The Story of an Artist


Pure art is nothing more than an expression of human consciousness for others to experience.
– Me

Apple announced upgraded MacBook Pros, this morning. That lead me to noticing their new commercial that's part of their "Behind The Mac" marketing campaign. Apple commercials sometimes have sticky songs such as in "The City," featuring "Sing to Me." (Both videos tell a story about a deep, curious, and budding love.)

What's unusual about this most recent "Behind The Mac" ad, embedded below, is the naive, lo-fi recording that accompanies the commercial; the song is "The Story Of An Artist," by the musician Daniel Johnston.

Johnston suffers from debilitating mental health issues. At one point, when he was flying in a small plane piloted by his father, he removed the key from the ignition and threw it out the window. Amazingly, they escaped from their crash landing, in a forest, with only minor injuries.

For those of us who are older, it's the subtle, yet authentic, quality of Johnston's cassette tape recordings that bring a wave of something more than nostalgia; it brings saudade. We remember making the same recordings on our cassette players in our bedrooms and basements. Press play and record at the same time --- and don't forget to break off the tab if you don't want to mistakenly record over it.

Johnston's songs have a hauntingly raw simplicity underneath a sad kindness, as they are performed by a man whose sufferings are difficult to understand, let alone imagine. His lyrics aren't his words, instead, they're his unfiltered thoughts, feelings, and experiences ---  candid and exposed --- yet endearingly palatable in their message. 


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