|Hard copy print out of the Internet with yesterday's news.|
One clear example of this is SMS. It is a shrinking technology. Since 2005, the cost of sending a single text message rose steadily from 5¢ to 25¢ over the next few years. This falls under category #3 of the The Good, The Great, and The Bad Business Models.
The markets are bigger than any one person or company. A company can fight change by controlling or cornering the market, but that won't last forever in high tech. The companies that tend to fight it and succeed for long stretches of time tend to be oligopolies (Think: Big, as in Big Media, etc). It lasts for a while, but what companies truly last for centuries?