Tuesday, March 25, 2014

Karcher Infomercial

Infomercial in the making.
I saw a group offering free car washes in the parking lot at my local grocery store. It turns out it was a film crew making an infomercial and doing research for Karcher's yet-to-be-marketed new power washer. Since I had time on my hands I said to myself, "Why not give it a try?"

The entire crew was enthusiastic and outgoing. When I pulled up for the wash I took them up on their offer to try out their equipment for myself. It was similar to a self-serve car wash with multiple attachments that hooked up to their sprayer. My favorite was a tapered triangular brush that cleaned the inside of my tire rims. I couldn't help but notice the camera and boom mic operators following me like a shadow while staying out of my way and never saying a word or offering any direction.

Once I finished they dried my car and asked if I'd sign a testimonial release. No problem, I told them as they took my photo so they could match their footage with my name. Who knows, maybe I'll be in their infomercial.

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