As I went for a run this past weekend I got to thinking about how we, as consumers, have more say in the content we purchase. In other words, we can only pay for what we want.
Remember the old days when you had to buy the entire album for just one song? Sure, you could buy the 45 rpm, but that only worked if the song you wanted was a hit or the b-side. Today, you can purchase almost any song as an individual track for about a buck.
This trend started about ten years ago with news on the Internet and I think it has accelerated in the past few years with MP3 players and smart phones.
I wrote up the details in this SDNN piece.