I covered the event for SDNN by writing an article, snapping some photos, and recording several video interviews.
Here are some videos and photos that didn't make it into the article and ended up on the cutting room floor.
Camped out, overnight, on the sidewalk in front of the Apple store.
Catching up with customer #1 at 5 a.m.
About an hour before the doors opened.
The final count down.