Saturday, December 4, 2010

Bank of America User Experience

Each time I visit Bank of America I get to interact with their ATMs. Earlier this year, I noticed a great UI improvement to save a couple steps when withdrawing money. Unfortunately, B of A needs to improves some of their other UIs.

1. The drive through ATM is unusable without having to at least open your car door and, sometimes, get completely out of the car.

I've seen adjustable ATMs at other banks which let the driver set the height of the ATM so that it works for both SUVs and sedans.

2. Another pet peeve of mine is when I use the ATM in the lobby after the bank is closed. For some reason, I can't read the directions on this sign in my haste to unlock the lobby door with my ATM card. I think simply three words, "Magnetic Strip Down", along with this diagram, would go a long way to improving my understanding.

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