Monday, March 13, 2023

Entrepreneur Syndrome

Over the past 25 years, I’ve personally noticed something that I now call entrepreneur syndrome.

In a nutshell, these are wannabe entrepreneurs (nearly always solopreneurs) who spend all of their time going through the motions of entrepreneurship without ever generating revenue by bringing a product or service to market. 

Instead of selling, entrepreneur syndrome sufferers end up being very "busy" working on things they like doing and telling people about it, especially through social media. They have the title of CEO on one or more “companies” with no employees, no marketing plan, and certainly no revenue. They love to work from wherever they want, like coffee shops, never earning a single cent. Their focus is on building, not boosting (marketing), or buying (selling).

In the end, what they're doing is OK, but what they're really doing is called a hobby, not a business.

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