What should be an entrepreneur's first step when creating a business, product, or service?
Write a press release and FAQ.
Think: Begin with the end in mind.
The press release (PR) and FAQ are notional. Later, when you're ready to ship, you'll publish the final PR and FAQ. In the mean time, the notional PR and FAQ are used to socialize your vision with the team. Sure, you'll tweak the document while you're working on your baby, but using this as a starting point... as your vision document... gets everyone on the same page.