Thursday, September 8, 2016

Apple Teaser

What does this image represent?
Last month, Apple sent out an invite for yesterday's iPhone 7 announcement. I spent a bit of time looking at the blurred image of lights in the distance, speculating on what it meant. Were those traffic lights, street lights, and break lights? Perhaps. But why?

I saw some speculation on the Internet, but it wasn't until the very end of yesterday's Keynote when I figured out what the image represented. Apple concluded the Keynote with the image below; a slightly cropped image of the original and it became apparent. This image was nothing more than blurred lights making up the top part of the Apple logo.

I don't know if there was any intentional meaning behind these images, but I can speculate that, before the Keynote, things were "blurry" and after, everything became clearer (hat tip to a better iPhone camera). Like the hidden arrow inside the FedEx logo, once you see the Apple logo, you can't "unsee" it.

Of course, the question going through your head at this point is why did I spend so much time over-analyzing this image? Great question. The short answer is because I have too much time on my hands. The long answer is, since I get paid to speak about Apple, I want to understand as much as I can. But, alas, I was too slow in figuring all of this out as others had figured it out, last month.

It's all very clear, now: The blurred top of the Apple logo.

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