|Google's search results for CNN.|
Sitemaps help search engines understand the hierarchical structure of websites. When I google "CNN" I see that the search engine returns more than a simple summary and link to the cnn.com homepage. With the help of CNN's sitemap.xml the search engine deep links me directly to the content I'm looking for rather than me needing to first visit the CNN homepage followed by clicking through to the content.
Each web-in™ is manually created depending on the destination website. Different areas of a web-in™ link to different parts of a website:
|Sample live web-in™|
KISSWeb-ins™ are nothing more than HTML area and map tags. It's such a simple solution it could easily go unnoticed. But, then again, Twitter is nothing more than 140 characters of text without markup.
There's an elegant beauty in simplicity.