Design Thinking Notes

Solving a problem depends on the context in how we think about it.

Engineer Thinking

Engineers solve tame problems with clear, repeatable solutions. Today's solutions solve tomorrow's problems. Engineer thinking starts with a conclusion and then works backwards.

Business Thinking

Business problems don't necessarily have a right or wrong answer, so the goal of business thinking is optimization... increasing revenue, reach, or profitability is the goal.

Research Thinking

Research thinking involves analysis by starting with a premise and then thin slicing it down.

Design Thinking

Design thinking solves wicked problems. The criteria for success is unclear and constantly changing. You won’t know you've reached the right answer until you found it and you can’t reuse it again. These tend to be inherently human problems.

Design Thinking Solves Wicked Problems