UI/UX Philosophies

At Microsoft, perfection is achieved when there's nothing more to add; while Apple believes that perfection is achieved when there's nothing more to take away.

Two completely different philosophies held by two highly respected and industry dominating competitors. Microsoft is a marketing company (you don't get 90+% of the desktop market without marketing your way there) while Apple is a product company (build great products and profit will ensue).

It's not having a great idea that will make a great company; rather it's having great execution.